Smartphones and the consumption of mobile data continue to grow in popularity in the U.S. – 37 percent of mobile consumers now have one – and Google’s Android operating system (OS) is proving to be the most popular. According to Nielsen’s April survey of mobile consumers, 36 percent of smartphone consumers now have an Android device, compared to 26 percent for Apple iOS smartphones (iPhones) and 23 percent for RIM Blackberry.
Consumers with Android and Apple iOS smartphones exhibit data-intensive usage:
