Thursday, June 9, 2011

T-Mobile, WildTangent To Bring 25 Cent App Rentals To Android

One of the worst things about app shopping is the uncertainty. A few screen grabs and a four-line description is hardly enough to make an informed decision. When apps are free, it’s less of an issue, but when I’m coughing up a couple bucks, I want to know what I’m getting. A few app stores have tried to quell this issue: Amazon’s Appstore for Android has a test-drive feature, the Android Market has a 15-minute return policy, and Apple launched a “Try Before You Buy” system last summer. But T-Mobile has taken a pretty innovative approach to app shopping: rentals.

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