Thursday, July 21, 2011

Smartphone Shipments to Reach One Billion Annually by 2016

A new report published by analyst firm Juniper Research forecasts that the number of global smartphone shipments will reach one billion per annum in 2016, up from 302 million in 2010.

Smartphones -- traditionally high-end handsets -- will make-up the majority of shipments in five years' time, as this type of device becomes available at lower price points. Competition amongst vendors offering premium smartphones is intense, and so Juniper believes the best opportunity for new players is through economy models (those with an unsubsidised retail value of $150 or less).