In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults.
Our definition of a smartphone owner includes anyone who falls into either of the following two categories:
One-third of cell owners (33%) say that their phone is a smartphone.
