Wednesday, April 6, 2011

Toshiba presents its first smart 3D-TVs featuring polarisation filter 3D technology

Toshiba presents its first smart 3D TVs featuring polarisation filter 3D technology Toshiba presents its first smart 3D TVs featuring polarisation filter 3D technology

Toshiba presents its first smart 3D-TVs featuring polarisation filter 3D technology

Today, Toshiba Europe presented a new series of 3D-TVs using polarisation filter technology for 3D reproduction. Thanks to this technology, already widely seen in cinemas, the users of VL863 series TVs will enjoy 3D by wearing lightweight glasses that do not require batteries or integrated circuits. The models will be delivered with four free pairs of polarisation filter glasses and additional pairs will be fairly affordable1. This makes the VL863 series ideal for those who want to enjoy 3D movies with friends and family members without spending too much on additional glasses1. The VL863 series, featuring models with 107cm (42’’) and 119cm (47’’) screens, will be available during the second quarter 2011 in Europe.

Polarisation technology allows for high wearing comfort

Toshiba’s stereoscopic displays feature a polarisation filter mounted on top of the LCD-screen providing line-interleaved circular polarisation; it alternately polarises the pixel lines clockwise and anti-clockwise. The viewer needs to wear glasses with characteristics matched to the polarized light. As a result, users can watch 3D TV for long periods and enjoy 3D gaming without discomfort. The absence of batteries further enhances usability as there’s no worry about battery changes. The glasses bundled with the TVs come from Toshiba’s partner RealD, one of the world’s leading 3D technology licensees for movie theatres – the 15 largest motion picture exhibitors in the world use RealD 3D-enabled screens.

Bright and flicker-free 3D images

As the polarisation technology shows the pictures for the left and the right eye simultaneously, it dramatically reduces the crosstalk effect (ghosting), which is often associated with other technologies. Plus, the 3D images are very bright as the viewer constantly perceives the screen’s full luminance. 3D displays with polarisation filter technology can also be used in environments with bright ambient light and do not cause flicker or fatigue.

High quality viewing experience

The VL863 series features Active Vision M400HD picture processing with a frame refresh rate of 400 for smooth motion and Resolution+ to boost edge details and textures in the images.

Toshiba’s expanded, attractive 3D-TV offering for all demands

“The VL863 series TVs with polarisation technology is a convenient and smart addition to our existing 3D-TV range, which only uses active shutter glasses technology”, said Sascha Lange, Head of Marketing Visual Products, Toshiba Europe. “We now have an attractive offering for different needs. The affordable and smart VL863s, using the polarisation filter solution, suit those who want to enjoy 3D in company. The WL and ZL series TVs, featuring active shutter glasses technology, are targeted at the high-end segment where users absolutely do not want to compromise on picture quality while watching 3D movies.”