Amazon CEO Jeff Bezos must have time on his hands and butter on his fingers. Why else would he have personally signed this patent application for a horrendously complicated "damage avoidance system?" It involves using a smartphone's inbuilt motion sensors to detect a free-fall calamity, then sending an emergency signal to a separate protective sleeve, which finally "deploys an airbag prior to contact." Heck, if we're going down that road Jeff, why not just stick some mini thrusters on it and make it hover?